Cookie Policy
1. Introduction
This Cookie Policy explains how areeka care S.A.L. ('areeka care,' 'we,' 'us,' or 'our') uses cookies, pixels, and similar tracking technologies (collectively, 'Cookies') on our website and mobile applications ('the Platform'). It should be read together with our Privacy Policy and Terms and Conditions of Use. By continuing to use the Platform after being presented with our cookie banner or settings panel, you consent to the use of Cookies in accordance with this Policy. This Policy is governed by applicable data protection laws.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites recognise your device and remember information about your visit - such as preferences, login details, or browsing activity.
We also use similar technologies:
- Web Beacons/Pixels: tiny transparent images or snippets of code used to measure interactions (e.g., email opens or page visits). Some web beacons may communicate limited technical information — such as timestamp, device type, or IP fragment — to third-party servers for analytics or advertising purposes.
- SDKs (Software Development Kits): tracking components used in our mobile applications for analytics and performance monitoring.
- Web Server Logs: automatically record technical information (such as IP address, browser type, and access time) to help us maintain security and diagnose errors.
3. Why We Use Cookies
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary Cookies | Enable essential functionality like security, login, and session management. | Authentication, account access. |
| Performance & Analytics Cookies | Help us understand how users interact with the Platform to improve usability and performance. | Page views, navigation flows, error tracking. |
| Functionality Cookies | Remember user preferences to enhance experience. | Language or region selection. |
| Marketing & Advertising Cookies | Deliver relevant ads, track conversions, and measure campaign performance — used only with consent. | Google Ads, Meta Pixel, LinkedIn Insights Tag. |
4. Third-Party Cookies and Analytics
We may use trusted third-party tools such as Google Analytics and Meta Pixel to collect anonymous or aggregated information about Platform usage. These tools may use their own cookies or web beacons to gather:
- Page views, clicks, and session duration;
- Device type, browser, operating system;
- Source of visit (e.g., ad, referral link);
- Non-identifying data about user engagement, performance onboarding steps, or errors. For example, analytics may track how you arrived on our site (e.g., via advertisement, referral link, or search), and certain onboarding actions such as completing a registration or submitting a booking.
All data collected through these services are anonymized or pseudonymized and used solely for analytics, advertising optimisation, website tagging, security, performance improvement, or marketing purposes.
5. Advertising Networks and Remarketing
We may participate in advertising networks to display areeka care-related ads on other websites or social media platforms. These networks use cookies, web beacons, web-server logs, and similar tracking technologies to:
- Show you ads that match your demographics, interests, and online activity;
- Measure ad performance, engagement, reach, and effectiveness;
- Avoid showing you the same ad repeatedly;
- Analyse and improve the effectiveness of our marketing campaigns;
- Help our partners identify 'similar audiences' or users with comparable interests on other platforms (e.g., Meta Lookalike Audiences, Google Similar Segments).
This data collection may occur both on our Platform and on third-party websites that are part of these advertising networks. Collected information includes, for example, the pages or advertisements you view and the actions you take on those websites.
Data collected is pseudonymised and not shared in a way that personally identifies you. You may opt out of interest-based advertising anytime by adjusting your preferences.
6. Legal Basis for Using Cookies
We rely on:
- Legitimate interest for strictly necessary cookies essential to the operation and security of the Platform.
- Explicit user consent for all other cookies (performance, functional, and marketing), which you may withdraw at any time through our cookie settings or your browser controls.
7. Managing or Disabling Cookies
You can control or disable cookies at any time by adjusting your browser cookie preferences in Chrome, Safari, Firefox, or Edge. Please note: disabling cookies may affect Platform functionality and limit access to some features.
8. Data Retention
Cookie data is retained only as long as necessary for its purpose:
- Session cookies: deleted when you close your browser.
- Persistent cookies: retained up to 12 months unless deleted earlier.
- Aggregated analytics data may be kept longer in anonymised form for statistical reporting.
9. Updates to This Policy
We may update this Cookie Policy to reflect changes in technology, law, or our practices. Any updated version will be published here with a revised 'Effective date.' Continued use of the Platform after such updates constitutes acceptance.
areeka care is a registered brand of areekaweb S.A.L. (Lebanon).
Last updated: 19 November 2025